Case Study: Sinclair Pharma achieves rapid global multilingual rollouts and 73% increase in users with Umbraco

A stunning solution that was rolled out fast and efficiently into new countries and in multiple languages

Sinclair Pharma, a global aesthetic pharmaceutical company, needed a way to increase awareness and explain clinical treatments across multiple countries and languages while managing corporate, branded and consumer sites and complying with local regulations. Novicell UK implemented Umbraco as the CMS—using Novicell Umbraco Premium on top—to provide a simple editor experience and a single platform for fast, multilingual, multisite rollouts.

Novicell used Umbraco to deliver tailored site types (non‑branded, branded, corporate), SEO fixes, a before‑and‑after image slider and an integrated clinic finder, enabling country launches in days rather than months and supporting regional compliance. The Umbraco-powered solution and accompanying optimization work drove measurable results: a 73% increase in users, 74% increase in new users and a 70% increase in new sessions within four months.

Sinclair Pharma

Dave Baldwin

Head of Digital