Case Study: Groenhart achieves an ERP‑integrated omnichannel commerce overhaul with Umbraco

A Umbraco Case Study

A case with a complete commerce environment make over

Groenhart, a North-Holland wholesaler serving the construction, installation and facility services sectors, needed a complete commerce environment rebuild and ERP integration to support both B2B and B2C omnichannel sales. They engaged Arlanet and chose Umbraco (together with uCommerce Enterprise) to deliver a more robust website, commerce engine and digital services for faster re-ordering and automated replenishment.

Arlanet implemented a tightly integrated Umbraco-based e-commerce platform with real-time ERP pricing, a B2B portal, an employee app, marketing automation and continuous Agile development. The Umbraco solution, launched in 2016, has become one of Groenhart’s largest sales channels—many B2B clients now use the B2B portal as their primary ordering tool and for automated stock replenishment, driving measurable omnichannel growth.

Open case study document...