Case Study: Vacature.com achieves 4x more job views and longer candidate engagement with Umbraco Cloud

A Umbraco Case Study

A brand new website built on Umbraco Cloud

Vacature.com, a major Belgian job portal owned by De Persgroep Online Services, needed a complete remake after years of vendor lock‑in left the platform hard to extend and manage. Umbraco was selected (implemented on Umbraco Cloud by Gold Partner The Reference) to provide a multilingual, .NET‑based CMS frontend that fit into a “best‑of‑breed” microservices architecture and supported the platform’s B2B, B2C and internal user requirements, including a new matching engine and flexible content management.

Deployed as an Azure Web App with integrations to Actonomy (search/match), Salesforce, Selligent and VWO for A/B testing, the Umbraco solution delivered clear business impact: job views increased 4×, average time on job detail pages rose from 20 to 80 seconds, and NPS reached its most positive level in a decade. While e‑shop conversion gains were limited, Umbraco enabled faster promotions, easy landing‑page creation without development, scalable deployment and advanced resume parsing and matching that helped Vacature.com reposition as an innovative hiring platform.

Open case study document...