Case Study: Teamwork.com wins attention with Umault’s bold B2B creative

Teamwork.com gets attention with Umault using a creative B2B ad

Teamwork.com, a project management software company, needed to stand out in a crowded market and connect with its target audience of professional services firms. They partnered with Umault to create an ad that was impossible to ignore and would position them as a brand that truly understands client demands.

Umault developed a creative concept designed to make the target audience feel confident that Teamwork.com understands their unique pressures, focusing on commiserating with them over clients. Umault also helped the Teamwork.com marketing team navigate internal stakeholder approval for the bold creative work. The resulting video, "The Client," was hailed by the brand's global lead as one of the best pieces of work she had ever been part of.

Teamwork.com