Case Study: Teamwork.com achieves viral engagement and market-beating views with Umault

Teamwork.com drives 17.85% LinkedIn engagement with Umault

Teamwork.com, a project management software company, faced the challenge of standing out in a crowded market. They partnered with the vendor Umault to create a highly creative and attention-grabbing advertisement that would resonate with their target audience of professional services firms.

Umault developed a core message and multiple creative concepts, ultimately helping Teamwork.com produce and approve a video ad called "The Client." The solution included a strategic distribution plan. The results were exceptional, with the ad achieving a 17.85% engagement rate on LinkedIn, far exceeding the platform's benchmark. It garnered 7.5 million impressions, 3 million views, and significant organic sharing, leading to a 3% growth in their audience within 30 days.

Teamwork.com