Case Study: Vision Zero Fund builds a stronger global worker-safety brand with Ultravirgo

Vision Zero Fund reaches 18,000 people in 90 countries with Ultravirgo

Ultravirgo partnered with the Vision Zero Fund, an initiative founded by the G7 with the goal of eliminating workplace deaths and diseases. After five years, the Fund was struggling to articulate a unique value proposition, which hindered its ability to forge crucial partnerships with the private sector.

Ultravirgo developed a new brand strategy and identity rooted in the key insight of leveraging hyper-local programs to achieve global influence. The "See beyond" narrative and visual system helped launch the rebrand at a global forum, which attracted 18,000 participants from 90 countries. The event successfully engaged the private sector, with over 95% of surveyed attendees leaving with a positive impression of the Fund.

Vision Zero Fund