Case Study: United Community Schools achieves growth beyond NYC with Ultravirgo's new brand strategy and design

United Community Schools expands beyond NYC with Ultravirgo and proves impact in 30+ schools

United Community Schools, a program founded by the United Federation of Teachers, faced the challenge of expanding its services beyond New York City and differentiating itself from other community school initiatives. They engaged the brand strategy and design studio Ultravirgo to develop a new brand identity that would support this growth and communicate their unique value to key stakeholders.

Ultravirgo developed a comprehensive brand strategy encapsulated by the phrase "United for Better," along with a custom typeface and visual identity that symbolized the organization's mission to fill gaps in student lives. This new branding significantly improved the program's visibility and supported its expansion into new markets outside of NYC, ultimately helping to open up new funding opportunities for United Community Schools.

United Community Schools