Case Study: Parkinson's Foundation achieves measurable growth and a stronger community brand with Ultravirgo

Parkinson's Foundation grows annual revenues from $22M to $84M with Ultravirgo

The Parkinson's Foundation, formed from a merger of two legacy organizations, faced the challenge of differentiating itself in a crowded market. Competing for donor funding was difficult as many organizations used similar messaging focused on hope. The foundation needed a new brand strategy to stand out and demonstrate accountability. They partnered with the branding studio Ultravirgo for a holistic rebrand.

Ultravirgo developed a new brand platform centered on the community and the promise of "Real Progress. Together." This included a customizable logo, a unified visual identity, and targeted sub-brands. The solution extended into long-term support, including successful fundraising campaigns and educational materials. As a result of the work by Ultravirgo, the Parkinson's Foundation's annual revenue grew from $22 million to $84 million, and the rebrand won multiple international awards.

Parkinson's Foundation