Case Study: Parkinson’s Foundation doubles fundraising for Parkinson’s Revolution with Ultravirgo

Parkinson’s Foundation doubles fundraising goal with Ultravirgo

The Parkinson's Foundation faced the challenge of engaging a younger audience for a new signature fundraising event focused on indoor cycling. They enlisted the brand strategy and design studio Ultravirgo to develop naming, messaging, and a visual identity for the launch.

Ultravirgo created the name "Parkinson's Revolution" and a high-energy strategy embodied by a cool-black look and boldly-lit photography. This solution positioned the event as a modern, achievement-focused fundraiser. The first event, held by Ultravirgo across seven cities, successfully doubled its initial fundraising goal.

Parkinson’s Foundation