Case Study: F3 Law strengthens its mission-driven brand and website with Ultravirgo

F3 Law doubles down on public education with Ultravirgo as it grows from 20 to 80+ attorneys

F3 Law, a California-based education law firm, had grown significantly but found its branding materials no longer reflected its evolved size and mission-driven reputation. The firm engaged the brand strategy and design studio Ultravirgo to address this challenge and better root its identity in its core purpose of serving public education.

Ultravirgo developed a comprehensive new brand strategy and identity for F3 Law, which included renaming the firm from Fagen Friedman & Fulfrost to its colloquial name, F3 Law. The solution featured a new visual identity with a signature "F" device and a warm color palette, a mission-focused narrative, and a redesigned website with improved attorney and resource sections based on user behavior analytics. The new brand successfully infused the firm's humanity and core mission into all its materials, doubling down on its commitment to defend public education.

F3 Law