Case Study: Better Work unifies global climate action with Ultravirgo’s Climate Champions brand

Better Work launches a unified climate brand for 100-person teams with Ultravirgo

Ultravirgo partnered with Better Work, the team supporting the UN Climate Change High-Level Champions, which faced a fractured communications effort. The organization, which leads a 100-person team to bridge climate action between governments and non-state actors, lacked a clear name and a cohesive brand identity. Its various campaigns had developed their own activist-style brands, which were not suitable for high-level diplomatic settings and failed to connect back to the sustaining organization.

Ultravirgo created a unifying nomenclature system and visual identity under the name "Climate Champions." The solution included a professional palette and typography to appeal to both government and private-sector audiences, along with a comprehensive toolkit of templates and guidelines. The new brand was launched at COP28, giving the team a credible and cohesive presence on the world's biggest climate stage and enabling all their communications to speak with one consistent voice.

Better Work