Case Study: South Melbourne Market Direct Launches a Contactless Multi-Vendor Marketplace with Ultra Commerce

South Melbourne Market Direct - Customer Case Study

South Melbourne Market Direct partnered with Ultra Commerce to quickly respond to Melbourne’s lockdown and the shift in grocery shopping behaviour. The challenge was to create a contactless, multi-vendor online marketplace that could support local traders, meet customer expectations, and be delivered within a tight budget and timeframe.

Ultra Commerce designed and implemented South Melbourne Market Direct as a composable, multi-vendor marketplace with customised category search, trader messaging, Shopify integration via Fuse Module, order management through Ultra Commerce Closer, and delivery options including Sherpa-powered same-day and next-day delivery plus click and collect. The result was a launch in just two months, rapid customer adoption, and more than 40 vendors onboarded soon after launch, helping South Melbourne Market accelerate its digital transformation.

South Melbourne Market Direct