Case Study: APG & Co streamlines operations and unlocks growth with Ultra Commerce

A Ultra Commerce Case Study

Preview of the APG & Co Case Study

APG & Co - Customer Case Study

APG & Co, an Australian fashion retailer behind Sportscraft, SABA, and JAG, partnered with Ultra Commerce to tackle the growing complexity of managing six or seven integrations across multiple brands with a lean technical team. Their challenge was to simplify operations, stay agile, and create a centralized way to manage data across retail and digital channels.

Ultra Commerce implemented a Product Information Management (PIM) solution to consolidate integrations and data into a single hub, streamlining workflows and improving product data across channels. As a result, APG & Co launched campaigns faster, turned tasks that once took weeks into days, reduced inefficiencies, improved pricing and product accuracy, and unlocked new growth opportunities and revenue streams.


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APG & Co

Carina Ton

Group Head of Technology


Ultra Commerce

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