Case Study: Alphagary achieves a rapid launch of a customer-friendly, easily searchable storefront with Ultra Commerce

Alphagary launches new storefront with a more direct path for customers to find the products they need

Alphagary, a global manufacturer of specialty polymer compounds, faced a cluttered, hard-to-navigate product catalog with extensive, highly specific attributes, inflexible content templates, and a looming hosting deadline after negative prior eCommerce experiences. To address these challenges they engaged Ultra Commerce, leveraging Ultra Commerce’s product configuration tools and CMS integration to manage complex product data and improve content flexibility.

Ultra Commerce implemented product specifications and data mapping, created clear browse paths (Markets, Materials, Brand), and used modular capabilities to prioritize high-value items for launch. The new storefront supports varied content types and on-demand product datasheets for faster, personalized sales support. The result: a smooth, on-time launch in roughly four months, a seamless handover and “live…without a glitch,” and a much clearer customer path to find and purchase products thanks to Ultra Commerce.

Alphagary

Denise Wallace

Marketing Manager