Case Study: Vencorex exceeds trade show lead expectations with UL Solutions Prospector Digital Media

Vencorex Exceeds Trade Show Lead Expectations With Prospector Digital Media

Vencorex, a supplier to the global polyurethane market with facilities in France and the U.S., needed a better way to reach a highly specialized audience at coating industry trade shows across the U.S., Europe, and China. UL Solutions provided Prospector Digital Media to help the company promote its events to qualified industry professionals and decision makers.

Using UL Solutions’ Prospector targeted email and e-newsletter advertising, Vencorex was able to reach the right audience and receive richer lead data through CRM integration. The company reported that Prospector generated high-quality leads and delivered results two-to-three times better than other media used, exceeding expectations and improving follow-up efforts.

Vencorex

Sandrine Nabet

Marketing Communication Manager