Case Study: CHT USA improves lead generation and ROI with UL Solutions' Prospector

CHT USA Improves Lead Generation Process and ROI with UL’s Connect

CHT USA, part of CHT Group, manufactures customized silicone-based materials for the personal care industry and had long used UL Solutions’ UL Prospector marketing solutions to generate leads. While the company was already seeing strong lead quality, it wanted to do more with the data and intelligence coming from the Connect platform and improve how it responded to product engagement.

UL Solutions helped CHT USA use Connect more fully by assigning a lead development specialist to follow up in real time with everyone engaging with its products, while also using analytics to identify customer interests and strategic opportunities. The result was faster, more personalized customer support, stronger lead nurturing, and improved ROI year over year, with CHT USA saying UL Prospector was its biggest lead generator compared with any other channel or tool.

CHT Group

Michelle Armstrong

Business Development/ Marketing Manager