Case Study: U.S. Retailer improves customer retention with Ugam

U.S. Retailer - Customer Case Study

The U.S. Retailer faced a challenge with low customer retention in a key, high-margin product category amidst fierce competition. To understand the factors behind this, they partnered with vendor Ugam, leveraging its survey capabilities to gain consumer insights.

Ugam conducted and analyzed a quantitative survey across different U.S. shopper segments. This analysis uncovered the key drivers of customer choice, such as the availability of nearby locations and purchase speed, and provided pragmatic, actionable insights from direct consumer feedback. These insights are now directly informing the retailer's customer-centric marketing strategy to improve retention.