Case Study: a major omnichannel retailer boosts conversions with Ugam

Major Omnichannel Retailer - Customer Case Study

A major omnichannel sporting goods retailer faced significant challenges in optimizing its product assortment across its online and brick-and-mortar stores. Their manual process for determining which sporting goods to carry, which relied on transactional data and occasional competitor research, was inefficient and lacked granular insight. They partnered with Ugam, seeking a more systematic, data-driven solution to identify trending products and assortment gaps.

Ugam deployed its proprietary big data platform and assortment intelligence expertise to collect and analyze external e-demand signals, competitor data, and the client's internal web analytics. This analysis provided specific, actionable recommendations, such as adding top-trending baseball bats and mitts, expanding into key price points and brands, and increasing size offerings. Based on these insights from Ugam, the client implemented changes that were forecasted to improve conversions by 3-4%.