Case Study: a major cosmetics brand improves true market share measurement with Ugam

Major Cosmetics Brand - Customer Case Study

A leading global cosmetics brand faced the challenge of accurately calculating its true market share. The return on investment from its Free Standing Insert (FSI) coupon promotions was difficult to track because the sales data from retail stores was disconnected from the promotion data, making redemption rates hard to pin down. Their manual analysis process was time-consuming and error-prone, preventing them from scaling the solution. The brand turned to Ugam for a solution.

Ugam solved this by creating an automated process to map the client's hard-to-track FSI coupons to their easier-to-track digital coupons based on similar offer types. This allowed them to accurately estimate redemption rates and calculate the true market share for both the client and its competitors. The solution drastically reduced the analysis time from one week to just three hours. This enabled the client to measure the sales lift from promotions, optimize future campaigns, and effectively compare their performance against competitors.