Case Study: a leading U.S. retailer improves merchandising decisions with Ugam competitor intelligence

Leading U.S. Retailer - Customer Case Study

a leading U.S. retailer needed to track competitor performance to make better merchandising decisions but struggled with the scale of their efforts and an inability to match competitor products without exact SKU alignment. They partnered with vendor Ugam to address this challenge with comprehensive competitor intelligence.

Ugam implemented an end-to-end automated process that leveraged daily data scraping and AI-powered text matching to increase product coverage and estimate competitor sales. This solution delivered automated, real-time competitor insights through comprehensive dashboards. Ugam enabled the retailer's merchandising team to make informed, data-driven decisions regarding assortment, pricing, and inventory.