Case Study: a leading U.S. marketplace boosts coupon campaign ROI with Ugam

Leading U.S. Marketplace - Customer Case Study

The leading U.S. marketplace wanted to drive traffic and improve conversion through a coupon campaign but had a limited budget. They needed a data-driven approach to identify target customers and the right offers, so they partnered with Ugam.

Ugam analyzed past campaign data to explore customer segments and coupon types, then simulated potential customer response and ROI. The solution provided a targeted model for the campaign, which resulted in higher incremental sales, a 0.09 points higher response rate, and a 5 points higher ROI versus projections. The marketplace has since implemented Ugam's data-driven framework for future campaigns.