Case Study: a leading online retailer boosts web traffic and conversion with Ugam

Leading Online Retailer - Customer Case Study

The leading online retailer faced declining web traffic and sales, coupled with a limited budget and lackluster engagement. A Senior Director of Marketing sought to use digital coupons to attract customers but was concerned that poor targeting and extreme discounts could lead to steep losses. They enlisted Ugam to implement a data-driven analytics approach for their coupon campaigns.

Ugam employed a three-step process: analyzing past campaign data to understand customer response, simulating various campaign scenarios, and identifying the optimal target group and coupon offer for maximum ROI. The vendor then conducted an A/B test to measure the campaign's success. Ugam's solution increased the retailer's incremental sales by 25% versus projections, boosted overall ROI by 5 points, and raised the response rate by 0.09 points.