Case Study: a large IT distributor increases margins and sales with Ugam competitive pricing intelligence

Large IT Distributor Makes Better Pricing Decisions With Data-Driven Insights

The client, a large IT distributor, was concerned that their manual, error-prone process for tracking competitor prices was causing them to lose sales. To address this challenge, they partnered with Ugam to implement a competitive pricing intelligence solution.

Ugam's solution involved identifying key products and matching them to competitor items, which revealed the client could actually increase prices. Ugam provided intuitive dashboards for ongoing insights and deployed algorithms for data-driven price recommendations. This approach enabled the large IT distributor to achieve a 13% increase in margins and a 7% increase in sales.