Case Study: a large IT distributor increases margins and sales with Ugam's data-driven pricing insights

Large IT Distributor - Customer Case Study

A large IT distributor was facing intense pressure from the digital marketplace, where increased price transparency allowed customers to easily compare products. Fearing they were losing sales to competitors who changed prices frequently, the company struggled with a manual and error-prone process for gathering competitive pricing intelligence. To address this challenge, they partnered with Ugam for its competitive pricing intelligence solution.

Ugam's solution involved identifying the distributor's Key Value Items and matching them to competitor products, which revealed an opportunity to increase prices rather than lower them. Ugam provided intuitive dashboards for automated, scalable insights and deployed algorithms for data-driven price recommendations. This approach enabled the large IT distributor to achieve a 13% increase in margins and a 7% increase in sales.