Case Study: a large distributor of workplace items improves pricing decisions with Ugam pricing insights

Large Distributor of Workplace - Customer Case Study

A large distributor of workplace items faced the challenge of sales teams attributing lost sales to high prices. Relying on manual checks to validate this was cumbersome. They turned to Ugam to employ a tech-enabled, systematic approach for gathering market pricing insights to gain an objective understanding of their price position.

Ugam's solution provided data-driven pricing recommendations for the distributor's key value items. The analysis revealed that the client could raise prices on many products instead of lowering them, directly countering their initial assumption. This empowered the client to make informed pricing decisions, as evidenced by the detailed table of recommendations provided by Ugam.