Case Study: IT Distributor achieves higher conversions with Ugam

IT Distributor - Customer Case Study

An IT distributor experienced significant growth in its e-commerce channel but faced a challenge improving its online search experience due to incomplete product content. Only 28% of products had basic content like images and specifications, which was a top concern for its shoppers. The distributor lacked the internal expertise to fix this gap and engaged Ugam for assistance.

Ugam introduced a Minimum Viable Content (MVC) framework and revised the client's content workflow. The vendor leveraged machine learning to rapidly onboard compliant products, enriched content with relevant keywords from search data, and assisted in transitioning to a new Product Information Management system. This solution led to a 7% increase in conversions and made 75% of products MVC compliant within three months.