Case Study: a global technology manufacturer improves sales conversion with Ugam

Global Technology Manufacturer Company - Customer Case Study

A global technology manufacturer was struggling with inconsistent and underperforming product content across its various channel partners, which was negatively impacting the online buyer experience and sales conversion. The company, facing a lack of organizational buy-in, unproductive partner conversations, and a deficit in digital domain knowledge, partnered with Ugam to adopt a data-driven framework to systematically identify and address these content gaps.

Ugam implemented a solution using a proprietary scoring method to audit content and provide actionable recommendations for improvement. This enabled the manufacturer to give its channel partners objective data to drive compliance. The results were significant, with Ugam's program leading to increased search traffic and substantial revenue growth across product categories like printers, inks, and toners, successfully moving the client from a gut-based to a data-driven approach.