Case Study: a global largest athletic equipment brand reduces MAP violations with Ugam Brand Intelligence

Global Largest Brands of Athletic Equipment Company - Customer Case Study

a major athletic equipment company faced challenges with inconsistent online pricing and unauthorized sellers, which damaged its brand and hindered sales. Their process for monitoring these violations was manual, slow, and inefficient. The company partnered with Ugam to address this issue using Ugam's Brand Intelligence solution.

Ugam implemented an automated system to monitor minimum advertised price (MAP) compliance and track unauthorized sellers across digital marketplaces. This provided the client with objective data and evidence to quickly take action against violations. As a result, the client saw a 66% decrease in MAP violations, took action against 75% of violating accounts, and reduced their time-to-action from four weeks to just one.