Case Study: Autodesk achieves a unified view of customer health with Ugam and Qualtrics Vocalize

Autodesk - Customer Case Study

Autodesk, a technology and service provider for engineering, manufacturing, and media industries, was unable to leverage customer feedback from eight different touchpoints to gain actionable insights and measure customer health. Their data was siloed across multiple platforms, preventing a unified customer view. To address this, they partnered with vendor Ugam and utilized the Qualtrics Vocalize platform.

Ugam implemented the Vocalize Platform to consolidate all feedback into a single source and created a robust reporting dashboard. This solution provided Autodesk with a unified view of customer health, enabling more effective business reviews and actionable insights. The project with vendor Ugam led to significant results, including 24% of customers converting into Promoters. At renewal, these Promoters spend 6% more than Passives and 18% more than Detractors.

Autodesk