Case Study: Booking.com boosts millennial employee engagement and skills development with Udemy for Business

Booking.com Takes Millennials on a New Learning Journey with Udemy for Business

Booking.com, the Amsterdam-based online accommodations booking site founded in 1996, needed a scalable learning solution to help its younger, global workforce develop technical and leadership skills and encourage internal career growth rather than leaving the company.

Booking.com partnered with Udemy for Business, offering on-demand courses (management, leadership, public speaking, data science, web development) and a mobile app with offline access. Adoption and engagement rose sharply—average users now spend 5+ hours on the platform—and employees report greater ownership of their development and enthusiasm for career growth (key results: 13% and 5+ hrs).

Booking.com

Ajay Jacob

Digital Learning Specialist