Case Study: Absa Group achieves future-ready workforce upskilling with Udemy Business

Absa Group saves $20.8 million with Udemy for Business

Absa Group, a pan-African financial services provider, faced the challenge of delivering consistent, accessible, and cost-effective training to its diverse, 46,000-strong workforce across multiple continents. Their previous in-person training model was expensive, time-consuming, and failed to provide a democratized learning experience for all roles, from leadership to customer service. To address this, they turned to Udemy for Business.

By implementing Udemy for Business, Absa created a centralized platform of curated learning pathways that could be embedded into the daily flow of work for all employees. The solution provided flexible, on-demand access to a broad range of courses, supported by initiatives like the "Udemy Forum" to drive engagement. This resulted in an 84% employee adoption rate and delivered massive ROI, including over $20.8 million in savings on training costs and nearly $12.9 million saved specifically on certification preparation. Udemy for Business was instrumental in building a future-ready workforce and a sustainable talent pipeline.

Absa Group