Case Study: WRL Advertising boosts airport consumer reach with UCView digital signage

The Pro Football Hall of Fame Uses Digital Signage to Reach Consumers

WRL Advertising was engaged to help the Pro Football Hall of Fame replace a 25‑year‑old static sign at Akron‑Canton Airport and better reach thousands of daily travelers. To modernize the museum’s airport presence, WRL selected UCView’s digital signage hardware and content management software to deliver up‑to‑date, dynamic messaging where the old sign had become outdated.

WRL Advertising coordinated fabrication and installation of a 90” display and used UCView’s hardware/software and technical support to drive striking, flexible content near the terminal exit. The UCView‑powered sign, live for several weeks in a high‑traffic location, offers refreshed visuals and timely promotions—leveraging the airport’s thousands of passengers daily to boost visibility and attract more visitors to the Hall of Fame.

WRL Advertising

James Hill

Motions Director