Case Study: The La Curacao Installation boosts sales and simplifies store-wide marketing with UCView

The La Curacao Installation - Customer Case Study

The La Curacao Installation is a growing chain of large-format department stores serving a predominantly Latino market with 10 locations and rapid expansion. Faced with slow, costly print campaigns and a cumbersome DVD-based signage workflow that required specialized IT and long lead times, The La Curacao Installation engaged UCView to provide a more flexible, web‑based hosted digital signage solution (UCView Smart Media Players and hosted digital signage service).

UCView implemented a hosted, web‑server digital signage network across La Curacao’s stores—over 300 monitors (19"–42") at key points of sale—allowing location‑specific campaigns, instant updates of rates and promotions, and simple onboarding of new stores. The UCView system replaced slow print/DVD processes, delivering measurable reach (an estimated 1,920 impressions per monitor per month and up to 384,000 impressions/month on 200 screens) and driving increased sales and accelerated expansion for The La Curacao Installation.