Case Study: Tom Tailor achieves award-winning e-commerce growth with Ucommerce

Tom Tailor achieves 90% NPS in 3 months with Ucommerce

Tom Tailor, a global fashion wholesaler, faced a necessity to shift from its successful brick-and-mortar model to e-commerce due to the global pandemic. Their challenge was to build a scalable online store that could effortlessly manage large amounts of content and keep web shop stock in sync with physical stores. They partnered with vendor Ucommerce and the digital agency Vareo to implement a solution using the Ucommerce platform integrated with Sitefinity.

The solution involved integrating Ucommerce with ERP and PIM systems to manage product data and ensure real-time stock synchronization between online and physical stores. This allowed for a customized checkout process and efficient content management. The results were highly positive, launching within three months and achieving a 90% net promoter score from customers. The site was also awarded Sitefinity's Website of the Year, and Tom Tailor's team gained the ability to manage promotions without external help. Ucommerce provided a flexible and scalable foundation for Tom Tailor's ongoing digital growth.

Tom Tailor