Case Study: Southampton FC revamps online retail to boost fan shopping with Ucommerce

The Premier League clubs’ new retail store is designed to maximize fan spend and create best in class customer experience for their fans worldwide

Southampton FC worked with Ucommerce to revamp its online retail store so fans around the world could more easily browse and buy merchandise. The club needed a mobile-optimized shopping experience that would improve conversion, streamline the buyer journey, and help maximize fan spend.

Ucommerce delivered an integrated Sitecore and Ucommerce 7.18 solution connected to Southampton’s back-office systems for product data, real-time stock inventory, member discounts, and fulfilment. The new store introduced improved product presentation, intuitive customization, configurable promotions, and upsell features to reduce friction and encourage larger orders, and early results were reported as very positive, though no hard metrics were shared.

Southampton FC