Case Study: Wye Valley Brewery boosts sales and market presence with Ucommerce

Exceptional increase in sales and market presence achieved through a seamless integration

Wye Valley Brewery, a Herefordshire-based brewery established in 1985, needed to replace separate marketing and e-commerce sites with a more cohesive, easy-to-manage experience. Their existing setup created a disjointed user journey, required technical help to update content, and lacked key marketing features like voucher codes and a strong mobile experience. Ucommerce, working with Umbraco through its commerce platform, was chosen to help unify content and commerce.

Ucommerce, implemented by The Site Doctor, delivered a redesigned site with bold visuals, mobile-first usability, voucher codes, automated multi-buy discounts, and built-in stock control. The new platform quickly boosted sales by over 180% in the first three months, improved search engine rankings and site management, and supported a massive 9,000% increase in sales during COVID-19, helping Wye Valley Brewery keep trading and expand its market presence.

Wye Valley Brewery