Case Study: Abu Dhabi Airport achieves seamless multi-retailer duty free commerce with Ucommerce

Customer experience and data-driven duty free shop and website targeting a global audience

Abu Dhabi Airport’s duty free operation needed a way to unify a shared online storefront while letting multiple retailers manage their own products and orders behind the scenes. The challenge was to handle a complex catalog of hundreds of products and support features like wish lists, while still allowing customers to buy online in advance for pickup at the airport. Ucommerce, working with Umbraco CMS, was used to support this commerce setup.

Ucommerce implemented the online shop and order management through its commerce module and Umbraco, enabling Abu Dhabi Duty Free to run multiple retailers on one website with confidential suborders and separate inventory management. The result was a smoother customer experience and a steadily increasing level of online sales since launch, with the client also praising Ucommerce’s support and ease of use for content and order teams.

Abu Dhabi Airport