Case Study: Yousef Bashiti & Sons boosts store recognition and visits with UBlac branding and marketing

Yousef Bashiti & Sons boosts store visits after a 35-year relocation with UBlac

The hardware retailer Yousef Bashiti & Sons faced customer confusion due to other stores using the same family name and a recent change in its location. To address this, the company partnered with vendor UBlac for a rebranding and social media strategy to reestablish its identity and inform its customer base of the move.

UBlac developed a new brand identity featuring a distinctive yellow color and a logo merging the owner's initials. Their solution included a social media campaign to announce the new location and a growth hacking strategy offering exclusive weekly discounts to increase store traffic through word-of-mouth. This approach by UBlac successfully created immediate brand recognition and expanded the customer base for Yousef Bashiti & Sons.

Yousef Bashiti & Sons