Case Study: VTEL becomes a vision-enabling brand with UBlac’s rebranding and digital marketing

VTEL wins award with UBlac’s Vision Connected rebrand

VTEL, a leading fiber internet provider in Jordan, faced the challenge of expanding from the corporate market into the competitive residential segment. They needed to move beyond competing on speed and price alone to connect with people on a deeper level. The vendor UBlac was engaged to handle their rebranding and digital marketing.

UBlac repositioned VTEL as a 'vision enabler' with the new slogan 'Vision Connected' and launched the VTEL Startup Initiative to support entrepreneurs. This human-centric approach included a rebrand with space-inspired visuals and targeted advertising campaigns. The solution by UBlac successfully won an award for its innovation and depth, transforming VTEL into a brand associated with empowerment and future success.

VTEL