Case Study: VTEL boosts engagement and brand awareness with UBlac's space-inspired social media and design campaign

VTEL boosts engagement with UBlac through astronaut-inspired social campaigns

The customer, VTEL, a regional fiber internet provider in Jordan, faced intense market competition where its social media presence and visual identity failed to reflect its high service levels and robust infrastructure. The vendor, UBlac, was engaged to address these marketing and design challenges.

UBlac implemented a space-themed solution, using an astronaut as a central character to represent high-speed connectivity for business, gaming, and entertainment users. They revamped VTEL's visual identity and executed an integrated ATL and BTL campaign, including branded materials and targeted social media content that exploited current trends. UBlac's strategy successfully boosted audience engagement and positioned VTEL as a distinctive, high-speed internet provider.

VTEL