Case Study: The Switch boosts awareness and engagement with UBlac branding and social media

The Switch reaches 1.2 million people with UBlac

The Switch, an entertainment center in Amman, Jordan, faced the challenge of increasing awareness for its next-generation gaming and escape room experiences beyond just children. They needed to clarify their brand identity, compete in a crowded market, and educate adults about virtual reality gaming. They partnered with the vendor UBlac for branding and marketing services to address these issues.

UBlac developed a new brand structure with distinct logos for the center's three sections and created compelling marketing materials, including game posters and social media content. A key campaign for the "Zodiac" escape room used interactive puzzles and a viral video to drive engagement. These efforts by UBlac significantly boosted The Switch's online presence, achieving over 1.2 million people reached, 18,000 engagements, and 1 million-plus video views, making it one of the most talked-about gaming experiences in Jordan.

The Switch