Case Study: Newton Stores refreshes its brand and marketing with UBlac

Newton Store refreshes branding after 50 years with UBlac

Newton Stores, a long-established hardware retailer in Jordan, faced the challenge of a comprehensive rebranding after 50 years in business. Their goal was to reposition themselves as a premier electronics shop. Vendor UBlac was tasked with creating a new brand identity from the ground up, including the name, logo, and core philosophy, to communicate trust, knowledge, and experience.

UBlac developed a new brand identity for Newton Stores inspired by astronomy and Isaac Newton's color theory, symbolized in a new logo. The solution included a social media strategy built on three key terms: trust, knowledge, and experience. This was executed through a teaser campaign and a series of humorous videos depicting real-life scenarios to differentiate the retailer and highlight its value. The vendor, UBlac, successfully implemented this new unified brand message across all platforms to strengthen Newton Stores' market position.

Newton Store