Case Study: Hamada Rebrands Its Vegan Food Experience with UBlac

Hamada rebrands with UBlac after 100 years of vegan food heritage

Hamada, a long-established vegan food company based in Amman, Jordan, faced the challenge of updating its brand identity while preserving its rich tradition. The company enlisted the vendor UBlac to conduct a rebranding that would modernize its image yet maintain the value and meaning of its original logo.

UBlac developed a comprehensive solution that included a new logo derived from the original, a fresh visual identity, updated packaging, and a user-friendly website. The new logo incorporated elements representing Hamada's specialty dishes and vegan ethos. While the case study does not list specific metrics, the rebranding by UBlac successfully provided Hamada with a modernized and cohesive brand image that honored its heritage.

Hamada