Case Study: Frodz boosts organic Instagram engagement by 113.9% with UBlac's social media strategy

Frodz boosts Instagram followers 113.9% with UBlac

The customer, Frodz, is a food and beverage company known as the first ready-to-eat meals brand in Doha, Qatar. Their challenge was to expand their distribution into supermarkets and achieve global growth by building a stronger brand presence and establishing a credible, unique identity that highlighted the health benefits of their pre-made dishes. They partnered with the vendor UBlac for a digital marketing solution focused on social media.

UBlac implemented a comprehensive social media strategy for Frodz that included themed content, teasers, competitions, and professional photography. This approach successfully increased Frodz's organic Instagram reach by 113.9%, growing their followers to 15K in under a year. The campaign creatively integrated the brand into major events like the World Cup, overcoming local regulations to generate significant engagement and impressions.

Frodz