Case Study: TruSource boosts lead generation and buyer conversations with Ubico

Ubico's platform helps run more targeted campaigns through data analysis

The customer, TruSource, a privately-owned Canadian company in the food and beverages industry, faced a challenge with its small sales team's limited bandwidth. Their previous telemarketing initiatives were unsuccessful, so they needed an automated platform to help. They turned to the vendor, Ubico, for a solution.

Ubico's platform automated the manual lead research and outreach processes that were hindering the team. This solution enabled TruSource to generate thousands of ideal leads and start over 100 conversations with ideal buyers, achieving a 58% open rate and a 19% reply rate on its outreach campaigns.

TruSource