Case Study: Accedo achieves cleaner CRM data and thousands of ideal leads with Ubico

Ubico platform helps with CRM data enrichment, validation and contact retrieval

Accedo, a computer software company with over 450 employees, faced the challenge of managing lead outreach within its complex, large-scale organization without disrupting its existing systems and territory management processes. To address this, they turned to the vendor Ubico and its data services.

By integrating the Ubico platform directly into Accedo’s sales technology stack, the vendor helped standardize, clean, and validate their CRM data. This integration supported new targeted outreach initiatives. The results for Accedo were significant: Ubico helped generate thousands of ideal leads, reduced the email bounce rate from 15% to 3%, and re-activated dormant sales opportunities.

Accedo