Case Study: Northern Lights boosts outbound productivity with Ubico

Northern Lights generates 20+ qualified conversations in 6 months with Ubico

Northern Lights, a company in the Information Technology & Services sector, faced significant challenges in its outbound marketing process. Their team was burdened by manual prospecting and outreach efforts, lacking automation for sourcing accurate contact data and syncing engagement with HubSpot. These shortcomings hindered the company's growth, leading them to seek a solution from the vendor Ubico.

Ubico provided its platform to address these challenges, enabling the marketing team to build a robust outbound process with automated multichannel sequences. The solution included tight integration with HubSpot for aligned sales and marketing efforts. As a result of implementing Ubico, Northern Lights generated over 20 new qualified conversations within six months and was able to iterate its sales operations twice as fast, exceeding initial expectations.

Northern Lights