Case Study: Fiverr achieves consistent global localization with Ubertesters

Fiverr improves localization across 10 locales with Ubertesters

Fiverr, a global online freelance marketplace, faced challenges with the localization of its redesigned website, including inconsistent translations, improper formatting of dates and currencies, and a variable user experience across different regions and devices. To ensure a borderless and native experience for its international users, Fiverr engaged vendor Ubertesters to perform comprehensive crowdsourced localization testing.

Ubertesters implemented a multi-cycle testing solution using a global network of around 100 native-speaking testers to validate the platform across 10 locales and 4 platforms over six months. This real-user testing with actual transactions provided Fiverr with detailed, actionable reports. The results included significantly enhanced localization quality, leading to a more cohesive user experience, increased global user engagement, and stronger brand trust in new markets.

Fiverr