Case Study: TripleLift achieves 400-account sales engagement in 90 days with Uberflip

The sales engagement campaign that saw reps engage 400 accounts in 90 days

TripleLift wanted to make its marketing-approved content easier for sales reps to find and use, so they could better engage target accounts and personalize outreach beyond traditional meetings. The team needed a way to match the right content to the right audience and support both existing customers and net-new prospects more effectively. Uberflip’s Sales Assist and content tagging tools were used to help solve this challenge.

Using Uberflip, TripleLift created curated, personalized content streams that sales reps could quickly build and send with a single CTA, giving prospects an easy-to-navigate resource center instead of a cluttered email. In 90 days, 73 reps engaged 400 accounts, generating 3.6 buyers per account, 4.26 assets consumed per account, and more than 31 hours of engagement. Uberflip also gave TripleLift clearer insight into content performance, helping shape future content strategy and identify gaps to fill.

TripleLift

Jocelyn Lo

Associate Marketing Director