Case Study: SketchUp achieves a 366% increase in sign-ups with Uberflip

The persona-specific lead nurture campaign that saw a 366% increase in sign-ups

SketchUp, a 3D modeling software company, struggled with disorganized content and no effective pre-trial nurture program—its blog was just a list of articles and couldn’t direct prospects to the right information. The team needed a way to capture leads and deliver persona-specific content that would drive product trials and purchases.

Using Uberflip, SketchUp built a persona-specific lead nurture campaign: segmented Marketo data to create lookalike and ad audiences, drove prospects to personalized Uberflip Streams behind a lead form, and followed up with a 30-day, three-touch personalized email series. The targeted, filterable content experience increased sign-ups by 366% while reducing the number of required touchpoints.

SketchUp

Cara Bell

Content Marketing Manager